Brands You Trust,
United for Every Team

America's Trusted Sporting Goods Brands — Now United

5+ Trusted Brands
240+ Years Combined
1 Unified Platform

Our Family of Brands

Shop the Brand You Trust

Each brand retains its identity, expertise, and the relationships you've built. Select yours below.

Baker's Sports
Equipment · Apparel · Team Gear

A regional staple known for deep inventory, fast turnaround, and team-first service. Baker's has been fitting athletes and schools for generations.

Visit Baker's Sports
Johnson Lambe
Premium Athletic Supply

Decades of expertise supplying leagues and athletic programs with premium equipment, uniforms, and specialty gear backed by real product knowledge.

Visit Johnson Lambe
First Team Sports
School · League · Recreation

Built from the ground up to serve school athletic departments and recreational leagues with competitive pricing and reliable fulfillment.

Visit First Team Sports
Midwest Sports
Heartland · Heritage · Hustle

Rooted in the Midwest, this brand brings straightforward service, honest pricing, and the deep relationships that define heartland athletics.

Visit Midwest Sports
Not Sure
Which Brand?
We'll Connect You

Our team can match you with the right brand partner based on your sport, budget, and timeline. Just reach out.

Contact Our Team

Why Alli Team Sports

Committed to our customers. Ready to get to work.

"The formation of Alli Sports represents a defining moment in our industry. By bringing together Baker's Sports, Johnson-Lambe Co, First Team Sports and Midwest Sporting Goods, we have created an organization with operational depth, geographic reach, and market relationships to deliver at a level none of us could achieve independently."

Josh Baker, CEO — Alli Sports

"Alli Sports has brought together the best: Baker's Sports, Johnson-Lambe Co, First Team Sports and Midwest Sporting Goods. The right time, the right people, the right partners. Doing it the right way, doing it our way. The Alli foundation is set, now we build."

Rhett Johnson, COO — Alli Sports

"Nearly 50 years later, I still believe what we believed from the start. Take care of your coaches, your schools, and your communities; the rest will follow. Joining Baker's Sports, Johnson-Lambe, and First Team Sports under the Alli Sports umbrella is a decision to entrust what Monta and I built to a group of people I genuinely respect."

John Lassiter — Midwest Sporting Goods

"We, here at First Team Sports, are excited to be part of this merger. This growth will not only enhance our competitive edge but also bring better technology and wider services to our customers. It presents a unique opportunity to accelerate our shared vision and create a stronger future alongside like-minded leaders of our industry."

Mike Miros — First Team Sports